Samsung launches The First Look 2026 teaser
24 Декабрь 2025, 10:24:24
Add DisplaySpecifications as a preferred source on GoogleSamsung is gearing up for CES 2026 with a sweeping showcase of its AI‑first strategy, unveiling new technologies and product ecosystems designed to redefine the connected experience. The company will headline the pre‑show with "The First Look" event on January 4 at the Wynn Las Vegas, where executives will outline the 2026 direction for the Device eXperience (DX) division and preview major advancements across displays, appliances, and smart services.
Samsung Electronics launched a teaser video for the event, revealing its theme - "Your Companion to AI Living." The visual language is based on vibrant lights and lines to form silhouettes of new innovations set to debut at "The First Look", symbolizing the seamless integration of AI across Samsung's portfolio. In the final scene, the light flows into Wynn Las Vegas, where the event will be held, revealing the theme.
TM Roh, President and Head of the DX Division, will lead the keynote, joined by senior leaders from Samsung's Visual Display and Digital Appliances businesses. The presentation is expected to spotlight AI‑driven customer experiences, deeper ecosystem integration, and Samsung’s expanding collaboration with Google’s Gemini AI platform.
Beyond the keynote, Samsung will host a series of Tech Forums on January 5–6, featuring panels on AI, home appliances, services, and design. These sessions will bring together Samsung executives, industry analysts, academics, and partners to discuss the future of open ecosystems and the role of AI in next‑generation consumer technology.
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