- Sony XR-75X90J - TBA
- Sony XR-65X90J - USD 1,799
- Sony XR-55X90J - USD 1,499
- Sony XR-50X90J - USD 1,299
- XR Picture for deep, natural, and real imaging. The processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye.
- XR Color. The processor enables the display to access a wider palette and reproduce each color with the subtle differences seen in the real world.
- XR Triluminos Pro - provides a wider palette of colors with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.
- XR HDR Remaster. The TV can detect each object on screen, analyze its color and adjust contrast for even more realistic pictures. Object-based processing powered by Bravia XR takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more.
- XR Contrast Booster 5. By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.
- XR Clarity. Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling.
- 4K XR Super Resolution. It detects individual objects in a picture and reproduces virtually real-world textures on screen.
- XR Motion Clarity. The Cognitive Processor XR with XR Motion Clarity cross-analyzes data to ensure action stays smooth, bright, and clear with no blur.
- 4K XR Smoothing. XR Smoothing creates smooth, natural 4K pictures as you watch, without the "banding" that can occur on other TVs.
- XR Sound Position and XR Surround. This means the TV has a vibrating frame tweeter and the sound has a real 3D effect.
- HDMI 2.1 connectivity with VRR and HFR
- Acoustic Multi-Audio
- 3D Surround Upscaling
- Acoustic Auto Calibration
- IMAX Enhanced
- Netflix Calibrated Mode
- Bravia Core
- Dolby Vision and Dolby Atmos
- Voice Search
- Google TV with Chromecast built-in, Google Assistant, Alexa, etc.
- Light Sensor
Sony has launched in Europe another variant of the X90J Bravia XR series - the Sony X93J / X94J series. The TVs from this series are the same as the ones from the X90J series, only the stand is different - the stand legs are positioned at the very ends of the display. Two-way position option is available just like on the X90J. The X93J / X94J series includes the following models: Sony XR-75X93J / XR-75X94J - TBA...
12 April 2021
Sony has also announced for Europe a variant of the X90J Bravia XR series - the Sony X92J series. The TVs from this series are the same as the ones from the X90J series, only the stand is different. That's why we won't repeat the main specifications and feature, which you can overview in our original publication for the X90J series. The model prices are identical as well. The X92J series includes the following...
12 April 2021
Last week, Sony announced the market launch of the X90J and X80J in the USA and Europe. It has already published the specifications and prices for the USA models but it was only today that it did so for the European X90J series. In terms of core specifications and features, there are no differences with the USA models. Of course, only the TV tuners and satellite/antenna connections differ. The Sony X90J Bravia XR...
12 April 2021
The 2021 Sony X80J series of 4K LCD TVs is now on pre-sale in the USA and Europe. As of this year, the model naming will not contain any signs that will differ European models from the North American ones. Hence, we've decided in some cases to add to the name an EA suffix for "Europe and Asia" and NA for "North America". The X80J series comprises of five models. In Europe, it goes hand in hand with the X81J series...
6 April 2021
Sony has also published the A80J OLED Bravia XR specifications for the USA. However, the prices are not available yet. The series includes the following models: Sony XR-77A80J - EUR 4,999 Sony XR-65A80J - EUR 2,799 Sony XR-55A80J - EUR 1,999 The A80J series is based on the new Cognitive Processor XR and has the same features as the European series including XR Picture, XR Triluminos Pro, XR HDR Remaster, XR OLED...
30 March 2021
Sony is gradually rolling out its 2021 OLED Bravia XR TVs in Europe. The latest addition to the new offerings is the A80J series along with the A83J and A84J series. It comprises of three models: Sony XR-77A80J (XR-77A83J; XR-77A84J) - EUR 4,999 Sony XR-65A80J (XR-65A83J; XR-65A84J) - EUR 2,799 Sony XR-55A80J (XR-55A83J; XR-55A84J) - EUR 1,999 The main difference between the A80J and the A83J/A84J is a single...
30 March 2021
On March 1, Sony announced the prices of its 2021 BRAVIA XR MASTER Series A90J 4K HDR OLED televisions. They are available to pre-order in select countries in Europe with deliveries expected in late March and the 83" to follow later this year. A detailed description of the A90J specifications and features can be found in many articles we've written so far, including the one for the USA models. Here we will only...
9 March 2021
As of today, the 2021 Sony A90J OLED Bravia XR TVs are launched in the USA. Sony did not provide specifications and prices for the 83" model. These are available for the 65" and 55" models so far: Sony XR-83A90J - price is TBA Sony XR-65A90J specifications, model price - USD 3,999 Sony XR-55A90J specifications, model price - USD 2,999 The A90J is the flagship OLED model of the new BRAVIA XR series that uses a...
9 March 2021
The 2021 Sony X80J 4K LCD TV series is currently the most basic one of the brand. Sony has listed four models: Sony KD-75X80J Sony KD-65X80J Sony KD-55X80J Sony KD-50X80J We expect to see a 43" Sony KD-43X80J as well. So far, there's no data about it. [UPDATE]: The 43" model is now listed - Sony KD-43X80J. The X80J TVs are pretty much a carry-over from last year's base series. They offer 4K panels with 50/60Hz...
2 March 2021
Sony has announced the European launch window for its BRAVIA XR MASTER Series A90J 4K HDR OLED televisions. They are now available to pre-order in select countries in Europe with deliveries expected in late March and the 83" to follow later this year. 82.7-inch Sony XR-83A90J - price is TBA 64.5-inch Sony XR-65A90J - £3,499 / €3,499 54.5-inch Sony XR-55A90J - £2,699 / €2,599 The A90J is the flagship OLED model of...
1 March 2021
Sony USA has added to the 2021 Sony 4K LCD TVs a couple of series. 2021 Sony X85J series The Sony X85J 4K LCD TV series includes six models, each with a 4K 10-bit panel and and 4K/120fps compatibility. The models are as follows: Sony KD-85X85J Sony KD-75X85J Sony KD-65X85J Sony KD-55X85J Sony KD-50X85J Sony KD-43X85J Some of the most noteworthy features of the Sony X85J 4K LCD TV series include: Triluminos Pro...
1 February 2021
The 4K 2021 Sony OLED Bravia XR TVs include models from the A90J and A80J series. For Europe, Sony will also release A83J and A84J series. The series comprise of the following models: Sony XR-83A90J Sony XR-65A90J Sony XR-55A90J Sony XR-77A80J (A83J; A84J) Sony XR-65A80J (A83J; A84J) Sony XR-55A80J (A83J; A84J) The Cognitive Processor XR enables a wide set of features that's top-of-the-line for the 4K 2021 Sony OLED...
7 January 2021
The 4K 2021 Sony LCD Bravia XR TVs include models from the X95J and X90J series. For Europe, Sony will also release the X92J, X93J, and X94J series. The series comprise of the following models: 84.6-inch Sony XR-85X95J 74.5-inch Sony XR-75X95J 64.5-inch Sony XR-65X95J 74.5-inch Sony XR-75X90J 64.5-inch Sony XR-65X90J 54.6-inch Sony XR-55X90J 49.5-inch Sony XR-50X90J The Cognitive Processor XR enables a wide set of...
7 January 2021
Earlier today, Sony has announced its 2021 Bravia XR TVs. It includes the 8K Sony Z9J series that use a full-aray LED backlight. The series comprises of two models: 84.6-inch Sony XR-85Z9J 74.5-inch Sony XR-75Z9J Thanks to the Cognitive Processor XR, the Z9J is able to offer the following features: XR Picture for deep, natural, and real imaging. The processor uses human perspective analysis to cross-analyze and...
7 January 2021