- XR Picture for deep, natural, and real imaging. The processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye.
- XR Color. The processor enables the display to access a wider palette and reproduce each color with the subtle differences seen in the real world.
- XR Triluminos Pro - provides a wider palette of colors with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.
- XR Contrast Booster 15. By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.
- XR HDR Remaster. The TV can detect each object on screen, analyze its color and adjust contrast for even more realistic pictures. Object-based processing powered by Bravia XR takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more.
- XR Contrast. The Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for real life color and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker.
- XR Clarity. Whatever the content or source, you'll enjoy entertainment close to 8K resolution with XR 8K Upscaling.
- 8K XR Super Resolution. It detects individual objects in a picture and reproduces virtually real-world textures on screen.
- XR Motion Clarity. The Cognitive Processor XR with XR Motion Clarity cross-analyzes data to ensure action stays smooth, bright, and clear with no blur.
- 8K XR Smoothing. XR Smoothing creates smooth, natural 8K pictures as you watch, without the "banding" that can occur on other TVs.
- XR Sound Position and XR Surround. This means the TV has a vibrating frame tweeter and the sound has a real 3D effect.
- HDMI 2.1 connectivity with VRR and HFR
- X-Wide Angle
- Acoustic Multi-Audio
- 3D Surround Upscaling
- Acoustic Auto Calibration
- IMAX Enhanced
- Netflix Calibrated Mode
- Bravia Core
- Dolby Vision and Dolby Atmos
- Voice Search
- Google TV with Chromecast built-in, Google Assistant, Alexa, etc.
- Light and Color Sensor
- Three-way multi-position stand
Finally, the 2021 Sony X85J series is available in both the USA and Europe. However, while the full pricing for the USA is unveiled, Sony has provided a price only for the 85" model in Europe. This series includes a total of six models, each having a 4K panel with 100/120Hz native refresh rate and Motionflow XR 800/960, HDR10 and Dolby Vision support. They also support VRR and HFR on the HDMI 3 and HDMI 4 inputs...
14 May 2021
Sony has finally published the full specifications of the 2021 Sony Z9J 8K Bravia XR TVs for Europe. The series includes an 85"and a 75" model as follows but only the price of the bigger model is unveiled: 84.6-inch Sony XR-85Z9J - EUR 9,999 74.5-inch Sony XR-75Z9J - TBA Below we copy our original report on the 2021 Sony Z9J 8K Bravia XR series features most of which are enabled by the new Cognitive Processor XR: XR...
14 May 2021
Sony has released two large-size TVs as single representatives of two 2021 series. The first one is the Sony XR-100X92. This model is a classic representative of the 2021 Sony X92J series, which however is not available in the USA. In addition, the name omits the "J" and wherever the series is available, it lacks a 100" model. This TV costs USD 20,000 and has a 99.5" VA panel with Direct LED backlight with FALD...
29 April 2021
Sony has finally released the full specifications of the 2021 Sony X95J Bravia XR TVs which comprise the following models: 84.6-inch Sony XR-85X95J - USD 4,500 74.5-inch Sony XR-75X95J - USD 3,000 64.5-inch Sony XR-65X95J - USD 1,800 This is the top level of 4K Sony LCD TVs with the new Cognitive Processor XR which enables a wide set of features: XR Picture for deep, natural, and real imaging. The processor uses...
27 April 2021
In a dedicated press release, Sony has announced the full prices and availability for all 2021 TVs from the brand. BRAVIA XR MASTER Series Z9J 8K LED TVs Powered by the all-new Cognitive Processor XR, the MASTER Series Z9J transforms content into near-8K quality for incredibly realistic and immersive pictures. Full Array LED and XR Contrast Booster creates breathtaking picture quality with deep blacks and intense...
19 April 2021
Currently, the 2021 Sony X85J series is available for Asia only. The specific thing about the TVs from this series is that they have a single terrestrial tuner (digital and analog) for an antenna input. All TVs have 4K panels with 100/120Hz native refresh rate and Motionflow XR 800/960. They also support VRR and HFR on the HDMI 3 and HDMI 4 inputs, these are HDMI 2.1 ports. The other two HDMI inputs are 2.0 ones. In...
19 April 2021
Sony has launched in Europe another variant of the X90J Bravia XR series - the Sony X93J / X94J series. The TVs from this series are the same as the ones from the X90J series, only the stand is different - the stand legs are positioned at the very ends of the display. Two-way position option is available just like on the X90J. The X93J / X94J series includes the following models: Sony XR-75X93J / XR-75X94J - TBA...
12 April 2021
Sony has also announced for Europe a variant of the X90J Bravia XR series - the Sony X92J series. The TVs from this series are the same as the ones from the X90J series, only the stand is different. That's why we won't repeat the main specifications and feature, which you can overview in our original publication for the X90J series. The model prices are identical as well. The X92J series includes the following...
12 April 2021
Last week, Sony announced the market launch of the X90J and X80J in the USA and Europe. It has already published the specifications and prices for the USA models but it was only today that it did so for the European X90J series. In terms of core specifications and features, there are no differences with the USA models. Of course, only the TV tuners and satellite/antenna connections differ. The Sony X90J Bravia XR...
12 April 2021
The 2021 Sony X80J series of 4K LCD TVs is now on pre-sale in the USA and Europe. As of this year, the model naming will not contain any signs that will differ European models from the North American ones. Hence, we've decided in some cases to add to the name an EA suffix for "Europe and Asia" and NA for "North America". The X80J series comprises of five models. In Europe, it goes hand in hand with the X81J series...
6 April 2021
Sony has also published the A80J OLED Bravia XR specifications for the USA. However, the prices are not available yet. The series includes the following models: Sony XR-77A80J - USA 4,500 Sony XR-65A80J - USA 2,800 Sony XR-55A80J - USA 2,300 The A80J series is based on the new Cognitive Processor XR and has the same features as the European series including XR Picture, XR Triluminos Pro, XR HDR Remaster, XR OLED...
30 March 2021
Sony has launched in the USA the Bravia XR Tvs from the X90J series. It includes the following models: Sony XR-75X90J - TBA Sony XR-65X90J - USD 1,799 Sony XR-55X90J - USD 1,499 Sony XR-50X90J - USD 1,299 The Cognitive Processor XR enables a wide set of features which are, however, a bit limited for the X90J series. They include: XR Picture for deep, natural, and real imaging. The processor uses human perspective...
30 March 2021
Sony is gradually rolling out its 2021 OLED Bravia XR TVs in Europe. The latest addition to the new offerings is the A80J series along with the A83J and A84J series. It comprises of three models: Sony XR-77A80J (XR-77A83J; XR-77A84J) - EUR 4,999 Sony XR-65A80J (XR-65A83J; XR-65A84J) - EUR 2,799 Sony XR-55A80J (XR-55A83J; XR-55A84J) - EUR 1,999 The main difference between the A80J and the A83J/A84J is a single...
30 March 2021
On March 1, Sony announced the prices of its 2021 BRAVIA XR MASTER Series A90J 4K HDR OLED televisions. They are available to pre-order in select countries in Europe with deliveries expected in late March and the 83" to follow later this year. A detailed description of the A90J specifications and features can be found in many articles we've written so far, including the one for the USA models. Here we will only...
9 March 2021