Nokia and Flipkart to launch smart TVs in India with JBL sound by Harman

7 November 2019, 02:27:38

Nokia and Flipkart to launch smart TVs in India with JBL sound by HarmanAmidst the heavy smartphone crisis, the only market that was alive and kicking and registered growth in the past few years was and still is - India. This country was the trampoline for many Chinese smartphone brands and it seems that the Indian market tempts to tap in the smart TV business as well. Xiaomi and its sub-brand Redmi, Huawei, OnePlus have all released TV sets and among those Xiaomi was the first.

Yesterday, Flipkart, which is India's largest online retailer, and Nokia, which is owned by the Chinese HMD Global, announced that it will partner to launch in India smart TVs equipped JBL sound system - an initiative by Harman India. The future TVs will have Nokia's branding and Flipkart will be engaged with the manufacturing in India and end-to-end sales. JBL by Harman is known for high-quality audio equipment and this will be its first occurrence on smart TVs in India.

Commenting on the deal, Vipul Mehrotra, Vice President, Nokia Brand Partnerships, has said: "We are delighted that Flipkart, the leading e-commerce company in the country, will bring the first-ever Nokia branded Smart TVs to India. Today marks the start of an exciting new chapter for the Nokia brand in a new category. And where better to start than in India, where our brand has been trusted for quality, design, and reliability. Flipkart’s understanding of the needs and behaviors of Indian consumers, and the power of its reach will help it make Nokia branded Smart TVs accessible and affordable to many."

Adarsh Menon, Senior Vice President and Head of Private Brands, Electronics and Furniture at Flipkart said: "Working with Nokia allows us to further expand the choice of high-quality, technologically advanced products for Indian consumers. Nokia is a globally popular technology brand and enjoys immense brand recall, so we’re excited to start this journey with them to extend the brand into a fast-growing product segment. We are very proud of our partnership with Flipkart, providing a powerful sound improvement for the Nokia Smart TV. This is the perfect example of how at HARMAN, we are dedicated to impacting the way consumers experience audio. JBL’s iconic sound is revered by millions of Indians and now we are thrilled to bring this captivating quality in a TV for the first time in the country."

Pradeep Chaudhry, Country Manager at Harman India commented: "With our trajectory of having prior successful collaborations all over the world, we have no doubt that consumers will be able to enjoy a TV with sound that truly pulls them in with immersive experience. That is the JBL sound promise, and we are looking forward to seeing how this will impact the TV market with a strong feature differentiator."

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Specifications

Complete specifications of various desktop monitors and smart TVs, grouped according to their brand and year of announcement

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