Panasonic returns to the U.S. with its Z95A and Z85A OLED TVs and the W95A Mini LED TVs
4 September 2024, 17:40:54
Panasonic announced its return to the US with its industry-leading TVs after a decade-long absence. The new line-up includes OLED (Z95A and Z85A) and Mini-LED (W95A) TVs ranging from 55 to 85 inches, all designed and developed in Japan, showcasing Panasonic's outstanding picture quality.
Through a global collaboration with Amazon, these models come with Fire TV built in, offering a seamless, content-forward smart TV experience. Starting today, US consumers can pre-order these TVs from retailers such as Amazon and Costco.com.
Yasunari Anan, Executive Vice President of Panasonic Entertainment & Communication Co., Ltd., said: "The United States is crucially important to us, and ever since we left ten years ago, it has been my mission to find a way to return. Today is the end of that long journey and the beginning of a new one to bring new choice to US consumers. From this year, we have started a global collaboration with Amazon so that new Panasonic smart TVs will have Fire TV built in. These TVs have already been launched in Japan, Asia, Oceania, and Europe and the response from consumers has absolutely exceeded our expectations. We are confident US consumers are also going to be thrilled with them."
"We're excited to expand our collaboration with Panasonic—combining their outstanding picture quality together with Fire TV's content-forward streaming experience—to U.S. customers," said Daniel Rausch, VP of Alexa and Fire TV at Amazon. "This new lineup offers OLED and Mini LED displays—firsts for Fire TV built in—as well as the immersive Fire TV Ambient Experience. Customers in other countries have been loving the brilliant display, seamless Alexa integration, and impressive audio these smart TVs offer. We look forward to bringing this premium viewing experience to even more customers."
Panasonic TVs have long been known for the accuracy of their picture quality out of the box. Panasonic achieved this through combining proprietary Japanese technology and knowhow with years of collaboration with Hollywood's leading creators, who have helped Panasonic continuously fine-tune their hallmark picture accuracy. For professionals and enthusiasts, Panasonic offers a wide range of picture settings, enabling them to achieve the precise visual experience they desire.
However, Panasonic's mission extends beyond catering solely to experts. The brand is driven by the belief that everyone should have access to the best possible picture quality. To this end, Panasonic employs optional Auto AI features that automatically adjust picture settings based on the type of content being viewed and the ambient light in a room. This ensures that casual viewers, who may prefer not to tweak settings manually, can still enjoy an optimal viewing experience. By catering to both kinds of users—those who appreciate detailed customization and those who prefer effortless adjustments—Panasonic delivers access to accurate picture quality for everyone.
At the heart of Panasonic's picture quality is the HCX Pro AI Processor MK II processor, which serves as the brain of the operation. The processor is crucial in delivering accuracy in color, contrast, and clarity, ensuring that Panasonic TVs provide optimal picture quality right out of the box.
- Color: Panasonic's dynamic 3D LUTs (Look-Up Tables) enable precisely detailed color reproduction, with thousands of registry points ensuring true-to-life colors.
- Contrast: Supporting major HDR formats, Panasonic's unique tone-mapping technology optimizes for natural contrast reproduction, delivering stunning images regardless of brightness levels.
- Clarity: The processor enhances gradation, motion images, and detail through advanced analysis functions, including 4K Fine Remaster and Smooth Motion Drive Pro, ensuring a sharp and clear viewing experience.
Panasonic TV lineup for the U.S.
Panasonic announced that it will initially sell three series of TVs in the United States. The flagship Z95A OLED TV, available in 65"; the Z85A OLED TV, available in 65" and 55" sizes. In addition, Panasonic will also sell the W95 mini-LED series, available in 55", 65", 75", and a whopping 85" sizes. All of these TVs are substantially the same as those sold by the brand in other regions, with some minor regional differences.The new Panasonic TV-65Z95A OLED TV represents the combination of a brand-new chipset and bright panel, the HCX Pro AI Processor MK II, with the Master OLED Ultimate panel, with Panasonic's technical accuracy made possible by Japanese knowhow and engineering, merged with the color-tuning skills of Stefan Sonnenfeld. Sonnenfeld, Founder and CEO of Company 3 is a trusted collaborator of some of the world's best filmmakers. He is among a handful of leading artists who have championed the power of color grading to tell stories and communicate emotion.
Panasonic's Z95A utilizes a Master OLED Ultimate panel module which is equipped with state-of-the-art Micro Lens Array and a multi-layer heat management configuration developed by Panasonic engineers. The 2024 global brand new HCX Pro AI Processor MK II in all models powers the new 4K Remaster Engine. Both sets also support Dolby Vision IQ Precision detail, a picture enhancement system that aims to reveal extra details. The new HCX Pro AI Processor MK II also enables Dolby Vision support up to 144Hz.
The Z85A series of OLED TVs will be represented by the Panasonic TV-65Z85A and the Panasonic TV-55Z85A.
The latest Mini LED panel technology featured in the W95A brings enhanced backlight control with Local Dimming Ultra for the tightest reproduction of image brightness and darkness. This Panasonic engineering minimises the "halo effect" found on many LCD TVs, and a Quantum Dot Sheet brings further superior color reproduction and contrast enhancements. The series includes three models:
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