The 97" LG M3 OLED TV from the Signature OLED family is launched
17 July 2023, 08:46:25
The 97" LG Signature OLED M (LG M3) TV was announced at CES 2023 as the world's first consumer TV with Zero Connect technology, a wireless solution capable of real-time video and audio transmission at up to 4K 120Hz. This wireless LG 4K OLED TV is the recipient of the CES 2023 Innovation Awards in two categories.
The 97" LG M3 OLED with model name LG OLED97M3KNA is now launched in South Korea and is expected to hit Europe and the USA later in the second half of the year. In South Korea, the model is available in two variants - with stand and with wall mount:
- LG OLED97M3KNA with stand - KRW 55,100,100 (~USD 43,470 / ~EUR 38,720)
- LG OLED97M3KNA with wall mount - KRW 53,169,000 (~USD 41,930 / ~EUR 37,330)
Unlike conventional TVs, where all input ports for connecting external devices are located on the rear or sides, the M3 comes with a separate Zero Connect box that sends video and audio signals wirelessly to LG’s cinematic, 97-inch screen. Because it can be placed away from the TV, the Zero Connect box helps to create a cleaner, distraction-free viewing environment and gives users greater freedom to arrange their space. The box comes with multiple ports for plugging in commonly used HDMI devices, such as cable/satellite set-top boxes and gaming consoles and can also connect wirelessly with compatible soundbars for richer, more powerful audio and additional cable-free convenience. Along with offering users more freedom when curating their space, the M3 and its Zero Connect box allows users to easily install the new LG OLED TV without entangled cables. What’s more, without any wires to disturb users from enjoying their viewing experiences, the sleek minimalism of the 97-inch TV’s One Wall Design becomes even more breathtaking to behold.
LG’s wireless solution leverages state-of-the-art technologies to provide reliable video and audio transmission to the M3’s self-lit OLED screen, allowing users to enjoy any content at 4K 120Hz and clear, crisp sound without interruption or degradation of quality. To ensure the seamless transfer of data from the box to the TV, the company developed an algorithm that instantly identifies the optimal transmission path. The algorithm also helps to minimize transmission errors or disruptions as it can recognize changes in the immediate environment – such as people or pets moving around the room – and switch paths accordingly. Additionally, for maximum signal strength, the box’s antenna can be easily rotated and/or tilted to align with the TV’s location. For maximum usability, the Zero Connect box is voice recognition-enabled, meaning users can turn on and manage the M3 and connected devices using simple, spoken commands.
Despite the imposing size of its screen, the LG OLED97M3 blends in effortlessly with one’s interior décor courtesy of its understated One Wall Design. The M3 and its integrated bracket sit flush against the wall with no visible gap, presenting a chic, art gallery aesthetic that augments the TV’s outstanding self-lit picture quality.
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