TCL NXTFRAME TVs make their European debut at IFA 2024
5 September 2024, 18:08:35
The TCL NXTFRAME TVs made their European debut at IFA 2024 in Berlin. For the first time, art, design, and cutting-edge technology come together in a single, elegant package, creating a device that isn't just something to watch, but something to live with. Its presence in any living environment allows for the creation of a truly personalized atmosphere, blending seamlessly with home decor like a masterpiece that reflects individual taste, style, and aspirations. TCL and Bang & Olufsen have also entered into a long-term licensing partnership to bring "Audio by Bang & Olufsen" to TCL's premium and high-end series – the TCL NXTFRAME Pro.
The NXTFRAME TV features an off-white frame and comes with a light wood-colored magnetic frame. The included Flush Wall Mount allows NXTFRAME to blend seamlessly into any home décor for a sleek, elegant look. Driven by its skilled in-house development and vast expertise in display engineering, TCL adds a highly matte anti-reflective screen for true wall art appearance that perfectly showcases the complimentary Art Library, AI Art capability, multiple matte options, and personal photo gallery mode. The Art Library and AI Art effortlessly transform living rooms into personal studios, while TCL's powerful AiPQ Processor intelligently optimizes color, contrast, clarity, and motion to enhance works of art.
While TCL offers a range of 4K Ultra HD TV models that can satisfy virtually any cinephile or sports enthusiast in the family, its NXTFRAME is the brand's most flexible QLED model for those focusing on lifestyle and looking to create an elevated gallery setting in their living room. A digital masterpiece that can display a rotation of artwork, from paintings and photographs to drawings and street art, the NXTFRAME TV features TCL's pre-loaded Art Library with adjustable matting styles for different sizes, finishes, and colors, several static and motion personal photo gallery options as well as a screen saver mode and background music capability. TCL's AI Art also unlocks unique works of art simply by answering a few questions to customize the options to curate a customized experience.
For more impactful and engaging visual experiences, the powerful NXTFRAME TV will feature Quantum Dot (QLED) wide color gamut technology to provide exceptionally vivid and lifelike picture performance. The stylish model boasts QLED PRO for more accurate color, and HDR ULTRA with Dolby Vision IQ for enhanced contrast, utilizing all the most advanced HDR formats. Its High Brightness+ LED Backlight produces brighter images for enhanced viewing in virtually any room environment.
Pairing its stunning screen with impressive sound, TCL adds Dolby Atmos, DTS:X and DTS Virtual:X, along with Enhanced Dialogue Mode, for a complete audio package that is both immersive and clear. The NXTFRAME Pro is an integrated system that comes with a matching wireless 3.1.2 sound bar and subwoofer co-engineered by TCL and Bang & Olufsen's acoustic teams to create a premium audio-visual experience. In addition to Bang & Olufsen's world-renowned audio tuning and sound design, the new product will feature Bang & Olufsen's BeoSonic, a proprietary digital interface, which allows customers to seamlessly customize and refine their sound experience.
TCL's NXTFRAME TV also meets the needs and high standards of gamers, sports enthusiasts, and action movie buffs with a 120Hz / 144Hz VRR panel refresh rate and Motion Rate 480 with MEMC combining multiple motion enhancement technologies for best-in-class motion clarity. In addition, Game Accelerator 240 with Auto Game Mode and AMD FreeSync Premium provide more responsive gameplay with up to blistering fast 240 VRR gaming designed to keep players at the top of any leaderboard.
Available exclusively for use with the NXTFRAME is TCL's Movable Floor Stand. The elegant easel-style design includes detachable wheels for easy placement anywhere in your home. The optional stand also features a handy tray for storage, cable management, and a rear decorative cover for a striking aesthetic, front or back.
Users can connect all their favorite devices through Bluetooth personal audio and three HDMI inputs including one eARC to easily sync audio and video sources. Fast Wi-Fi 5 performance enables high-speed internet connection for Google TV Smart OS with hands-free voice control and Apple AirPlay 2 as well as compatibility with Amazon Alexa, Google Assistant, and Apple HomeKit.
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