Omdia: TCL and Hisense are the top second and third TV panel purchasers following Samsung
17 May 2023, 14:02:17
Competition from China's top tier TV makers is on the rise as TCL and Hisense, rank second and third largest panel purchasers with a 24% market share in 1Q23 indicating the market is favoring Chinese panel makers. The information comes from the TV Display & OEM Intelligence Service by Omdia. Previously at 22% in 2022, the latest combined market share for TCL and Hisense follows a historical four-year average with a total purchasing share of 19%. In 2022, 76% of the LCD TV panels that TCL and Hisense purchased came from Chinese panel makers that include BOE, ChinaStar, HKC Display, CSOT, and CEC-Panda, an increase from a 73% share a year ago or 58% share in 2019. The retreat of Samsung Display and LG Display from the LCD TV panel business in 2023 is causing difficulties for South Korean TV makers, typically the most powerful panel purchasers in the market, when negotiating with external panel suppliers.
Deborah Yang, Chief Analyst in Omdia's Display research practice said: "Our report shows that TCL and Hisense's increasing joint panel purchasing volume share is narrowing the competition gap with Samsung at 14% for LCD TV panel purchasing power. However, despite diminishing competition from Korean panel makers on LCD TV panels, a gloomy forecast for global TV market demand continues to discourage Chinese panel makers. Strong panel purchasing volumes from China TV makers is essential for Chinese panel makers to consume their capacity and maximize supply chain efficiencies." "It is expected the LCD TV panel allocations will change drastically, along with the competitive landscape for global TV makers. amid the global inflationary issues which will prove to be the most challenging for global premium TV players," concludes Yang.Source
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