TCL CSOT unveils APEX - an advanced display technology brand
19 November 2024, 08:25:47
At the 2024 TCL CSOT Global Display Tech-ecosystem Conference (DTC2024), TCL CSOT unveiled APEX - ts advanced display technology brand, created to simplify technical understanding, reducing users' technical cognition barriers and product selection costs.
Leveraging core technologies such as HVA, HFS, IJP OLED, FMM OLED, MLCD, and MLED as well as the use of eco-friendly materials and energy-saving technologies, combined with AI and more cutting-edge technologies, APEX is built on the brand core of "PACE TO APEX". It is set to deliver a pleasant display experience, reliable vision health, sustainable green and low carbon, and unlimited future imagination for users worldwide.
In terms of "Amazing - Pleasant Display Experience," APEX boasts five core advantages: high contrast, high color gamut, high refresh rate, ultra-high resolution, and unlimited form, providing users with exceptional image quality and immersive multi-form factor designs.
For "Protective - Reliable Vision Health," APEX offers four core advantages: low blue light, low reflection, no-flicker, and natural light, bringing users a gentler and more comfortable ultimate visual health experience. TCL CSOT has shifted its approach from optimizing parameters to focusing on ergonomics, studying the characteristics of sunlight to bring displays back to nature, researching the mechanisms of the human eye to improve visual comfort, and enhancing visual perception to create a friendly connection between displays and the human eye.
In the aspect of "Eco-friendly - Sustainable Green and Low Carbon," APEX has five core advantages: high transmittance, low power consumption, ultra-wide frequency, high integration, and eco-friendly materials, providing users with a more energy-efficient, environmentally friendly, and durable extreme green technology experience. TCL CSOT adheres to the concept of green development throughout every stage of a product's lifecycle, from R&D to use, promoting energy conservation and carbon reduction through high-performance materials, lightweight designs, and recyclability.
Regarding "X - Unlimited Future Imagination," TCL CSOT continues to strengthen joint marketing efforts with customers while deepening the integration of display and art to usher in a new era of personalized experiences.
With the launch of APEX, TCL CSOT has set a new benchmark for innovation in the display industry. As an advanced technology brand in the display field, APEX is dedicated to integrating innovative display technologies with pleasant display experience, reliable vision health, sustainable green and low-carbon solutions to users.
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