BOE's ADS Pro offers superfast UHD experience with record-breaking refresh rate
26 May 2023, 00:10:52
At SID Display Week 2023, BOE's self-developed LCD products backed by its ADS Pro solution amazed the audiences with impressive strengths such as UHD, ultrahigh refresh rate, optimal effects from all viewing angles and wide color gamut, pushing the envelope of the display industry.
In the exhibition zone, BOE's newly released 110-ich 16K UHD display drew a big crowd. The product adopts BOE's cutting-edge oxide TFT technology and features high charge carrier mobility and an ultrahigh-resolution, improving the image finesse by four times on the basis of 8K. It adopts BOE's proprietary image enhancement technology to further boost the charging and drive capabilities, delivering exquisite and breathtaking image effects.
The company's laptop display product with the world's highest refresh rate of 600 Hz was particularly eye-catching. It boasts a record-breaking refresh rate and fast response within 1 ms, creating a seamless and fluid gaming experience for users.
As a signature high-end product under its ADS Pro brand, BOE's 110-inch UB Cell display features six core strengths, namely, 178-degree viewing angles, ultralow reflectivity, high contrast ratio, high refresh rate, wide color gamut and high brightness, delivering ultimate image quality in strong ambient lighting. With premium display effects comparable to OLED and stunning extra-large display experience, the product is definitely a pacesetter and landmark product in the LCD field.
BOE also unveiled its 27-inch eco-friendly display product made of recycled materials. The product features ultralow power consumption while ensuring the QHD resolution, setting a new trend for low-carbon display.
At SID Display Week 2023, BOE's unprecedented 17-inch bendable laptop display was a magnet. With up to 6.5 laps and the maximum bend range of 272 mm, the product can unfold from 10 inches up to 17 inches, unlocking more possibilities for portability and flexible switch between different sizes. BOE also launched the industry's first foldable product that can be folded both lengthwise and breadthwise.
Based on the company's all-new module structure solution, the product can be unfolded fully, folded in an "X" pattern or folded in a "Y" pattern, greatly expanding the application of smart devices in office, creation, gaming, entertainment and other scenarios.
Additionally, BOE exhibited its industry-leading flexible display armed with the LTPO and tandem technologies. It achieves peak brightness of 2,000 nits, reduces power consumption by over 20% and at the same time, increases the service life by three to four times, providing a superior OLED experience for users.
In the MLED field, BOE's chip-on-glass active matrix (COG AM) LED display system and solution α-MLED earned high acclaim from the audiences with its incredible UHD image quality and rich and natural images.
BOE's industry-leading 163-inch 0.9mm LTPS COG MLED is characterized as highlights edge-to-edge display, UHD image quality and eye care. Using GIA design and lateral processing technology, the product achieves edge-to-edge splicing, giving users a more impactful viewing experience.
Leveraging BOE's proprietary PAM+PWM mode, the eye-friendly display product delivers stunning, flicker-free image quality, fully meeting consumers' demand for quality and sense of presence in studio, home entertainment and other scenarios. BOE also presented its 31.5-inch COG AM backlit MLED display product with 4,000 zones. The product sports peak brightness of 2,500 nits, 100% DCI-P3 and Adobe RGB, as well as vibrant and natural display effects with a million-level contrast ratio. It also supports high refresh rates of 144 Hz/240 Hz, well satisfying the requirements for high quality in design and gaming scenarios.
Currently, BOE's COG AM MLED products have been mass-produced and widely used in the products of top Chinese and foreign brands such as Lenovo, KONKA and Skyworth. BOE has also efficiently integrated the MLED business ecosystem to amp up innovation along the entire industry chain.
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