Panasonic Z95B OLED TVs are unveiled with enhanced brightness, re-designed audio, and Fire TV

2025 Panasonic Z95B OLED TVs were unveiled today including a total of three models - the Panasonic TV-77Z95B, Panasonic TV-65Z95B, and Panasonic TV-55Z95B.

The Z95B series uses the latest next-generation OLED panel with Primary RGB Tandem technology, which employs a four-layer emission structure that refines the wavelength of light and increases color purity, thus enhancing light efficiency by 40%. This improvement enables a significant increase in brightness and a broader color volume, delivering even richer, more realistic imagery.

Complementing the OLED enhancements, Panasonic's new ThermalFlow cooling system - exclusively designed and developed by Panasonic engineers - elevates the heat dissipation efficiency of the panel. Inspired by aerodynamic techniques seen in race car design, the Z95B series chassis features a totally redesigned thermal airflow structure by optimizing the position of vents and repositioning the subwoofer and other components. As a result, the improved heat dissipation sustains the peak performance of the OLED panel.

The Z95B series is powered by the HCX Pro AI Processor MK II processor supported by a 4K Remaster Engine that enhances streaming picture clarity. By leveraging AI and mathematical models, it delivers crisp, natural images with exceptional noise reduction for a and superior viewing experience. Gradation has also been improved to reduce banding.

The Z95B series also supports Dolby Vision IQ with Precision Detail, an innovative feature that unlocks more from Dolby Vision content, improving contrast in bright and dark areas. With added texture and depth, images take on a new dimension with astonishing crispness on the TV. This technology works in tandem with the TV's embedded ambient light sensors to perceive how bright it is in the living room and then adjust the on-screen picture to ensure that every detail can be seen, even the darkest of scenes. The HCX Pro AI Processor MK II also enables Dolby Vision support up to 144Hz.

The Z95B series features Dolby Atmos and a revamped 360 Soundscape Pro, featuring a newly redesigned, advanced sound system tuned by Technics that delivers an expansive, dynamic soundstage akin to a premium theatre. With a unique speaker system design, the upgraded immersive 360-degree sound system includes new fabric-wrapped speakers to seamlessly blend into the living environment.

The integration of new line array, side, and up-firing speakers ensures a deep, resonant sound that fills the room, and boldens the immersive audio experience. The independently controlled high-output multi-speaker system leverages Space Tune and Sound Focus technology to optimize sound placement. By positioning the up-firing and side speakers higher and further apart, the redesign significantly enhances immersive sound effects, doubling the width of the soundstage and improving audio dynamism across both Dolby Atmos and 2-channel content.

The integration of a powerful new woofer elevates bass output from 20W to an impressive 30W, creating deep, resonant low frequencies that enhance the listening experience. Paired with an open structure design, this innovation unlocks the full potential of the subwoofer, enabling crystal-clear spatial audio with remarkable volume and power.

The Z95B series stands out by seamlessly integrating live and streaming content, powered by Fire TV. This setup offers streamlined content discovery and access to top streaming services in one place. They are also compatible with Alexa, enabling control via voice commands. In addition, the Z95B series is compatible with Apple AirPlay, allowing users to stream movies, music, photos and more to their television from their iPhone, iPad, or Mac. With Apple Home compatibility, users can also control their television using the Home App or Siri to control volume, switch inputs and more.

The Z95B series includes Prime Video Calibrated Mode, a feature designed to enhance the viewing experience of Prime Video content by automatically optimizing picture settings based on the content type. Through this, users can adjust brightness, color temperature and motion smoothing to suit various display types. It also leverages the Z95B series’ light sensors to adjust the picture based on ambient lighting conditions and supports both standard and high dynamic range content.

For the first time in a Fire TV, the Z95B series introduces Calman and ISFccc calibration, delivering professional-grade tools to fine-tune color accuracy and optimize display performance to industry standards. This feature ensures unmatched picture quality, elevating the viewing experience for movies, TV shows, and gaming. Designed for enthusiasts and professionals alike, it offers precise adjustments for true-to-life visuals.

Enabled with far-field voice control, users can manage apps, play music, and control compatible smart home devices hands-free from across the room. When idle, the Z95B series models transform into dynamic displays through the Fire TV Ambient Experience, showing personal photos, calendars, and customizable Alexa widgets. Panasonic’s original MyApp button on the remote control provides one-touch access to favorite apps and also TV operations like selecting inputs.

In the United States, the Z95B series will also support ATSC 3.0, NEXTGEN TV, which enables next-generation broadcast over-the-air services with enhanced picture quality, immersive audio, and interactive features for a more engaging viewing experience. In Europe the Z95B series' Fire TV built in comes with Panasonic TV Premium, empowering how users enjoy entertainment with a smoother and easier experience. An included Penta Tuner supports satellite, terrestrial, cable, IPTV, and TV to IP, making it seamless to enjoy TV content in any room, while USB Recording and channel editing simplify the viewing experience.

The Z95B series supports both AMD FreeSync Premium and NVIDIA G-Sync Compatible, providing seamless, tear-free gaming with ultra-smooth visuals. These features ensure reduced input lag and adaptive refresh rates, delivering a competitive edge and a more immersive experience for gamers.

Furthermore, the Z95B series boasts an industry leading ultra-low input lag– crucial for fast-paced games, as it ensures that every controller action is instantly reflected on the screen, giving players a competitive edge against their opponents.

The new True Game Mode ensures every game looks its best by bringing the same color accuracy features used for movies into the gaming experience and leveraging improved HDR Tone Mapping to deliver source-oriented expression from the gaming device. With HDR Picture Adjustment and Tone Mapping OFF, players can fine-tune brightness and detail directly from the source for uncompromised HDR performance. True Game Mode is also calibratable, displaying the Calman Calibrated logo after adjustment with Portrait Displays’ industry-standard Calman Color calibration software. This guarantees that games are presented exactly as their creators intended.

Designed to meet the demands of the latest consoles and PCs, the Z95B series offers a 144Hz refresh rate, powered by the advanced HCX Pro AI Processor MK II. With Game Mode Extreme, HDMI 2.1 capabilities, and support for VRR at up to 144Hz, the Z95B series ensures smooth, responsive gameplay with stunning visuals.

Gamers can further immerse themselves with specialized Game Sound Modes tailored for RPGs and other genres, creating a rich 3D audio experience with crystal-clear dialogue. An intuitive Game Control Board provides quick access to all gaming settings, now customizable via the My App button on the remote control for even greater convenience.