Counterpoint: India's smart TV shipments increased by 74% YoY in Q2

29 August 2022, 03:02:03

Counterpoint: India's smart TV shipments increased by 74% YoY in Q2India's smart TV market grew 74% YoY in Q2 2022, according to the latest research from Counterpoint's IoT Service. The growth can be attributed to the increasing preference of customers for smart TVs, the launch of smaller size smart TVs in the sub-INR 20,000 ($250) range, and the increasing promotions by retailers and brands. There were considerable new product launches from brands to cater to different customers and increase offline presence.

Smart TV penetration in India reached the highest ever due to reasons including online sales channel growth, change in customer preference for better screen resolution and sound systems, rising OTT consumption and online gaming.

Xiaomi continued to lead the smart TV segment in Q2 2022 with a 13% market share. During the quarter, Xiaomi launched the Mi TV 5A series and an OLED TV. Xiaomi’s Mi 4A series, 5A series and Redmi Smart TV series were its major volume drivers.

Samsung took the second spot with a 12% share of the smart TV market in Q2 2022. During the quarter, Samsung launched the newer Crystal series and QLED TVs. The T4000 and T5000 series models were the volume drivers.

OnePlus captured the third position with an 8% share in the Q2 2022 smart TV shipments. The brand is getting a good response from the customer, and the Y1 series was its volume driver. During the quarter, OnePlus expanded its product line-up by launching the Y1S Pro series. Besides, OnePlus held the OnePlus Community sale, during which it offered different financing options and discounts.

LG had a 7.5% share of the smart TV market in Q2 2022. During the quarter, LG launched newer versions of its OLED line-up and some 32” mid-segment devices.

TCL smart TV shipments more than doubled YoY in Q2 2022. The S5200 series devices accounted for most of its volume. During the quarter, TCL launched various new smart TVs, including Mini-LED TVs. TCL had a TV Upgrade sale during the quarter, where it offered discounts on selected models.

Online channels contributed 31% of the total shipments during the quarter. Major online platforms such as Flipkart, Amazon and Croma had various promotions during the quarter, such as discounts and no-cost EMIs, which led to an increase in their share.Source

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Specifications

Complete specifications of various desktop monitors and smart TVs, grouped according to their brand and year of announcement

AcerAmazonAOCAOpenAppleASRockAsusBang & OlufsenBenQBOEContinental EdisonCooler MasterCorsairDellDenverEdenwoodEIZOEveFujitsuGamemaxGigabyteGrundigHaierHannspreeHisenseHitachiHKCHPHuaweiHyundaiIiyamaInsigniaJVCKonkaKTCLeEcoLenovoLGLoeweMedionMetzMetz BlueMonopriceMotorolaMSINECNevirNixeusNokiaNZXTOK.OnePlusOppoOzonePanasonicPhilipsPixioQNIXRazerRCARealmeRedmiSamsungSceptreSharpSkyworthSonyTCLTelefunkenTerraThomsonToshibaVestelVideoSevenViewSonicViotekVizioWasabi MangoXiaomiYashi