LG plans on releasing 48-inch OLED TVs next year

3 Juni 2019, 16:07:42

LG plans on releasing 48-inch OLED TVs next yearTheElec reports that LG plans on releasing 48-inch OLED TVs next year. The information comes from a top executive at LG Display. Oh Chang-ho, Vice President of LG's TV business, told China Business News on May 24: "It's a strategy to solidify our grounds in the high-end TV market while continuing to have a presence in the standard and premium segments."

The upcoming models will have 4K resolution and higher pixel density. Ahn Seung-mo, LG Display's Executive VP for the Chinese TV business, said in an interview with China Electronic News Agency that such distinction is a part of the company's sales strategy. The 77-inch and 65-inch TVs will also come in 4K, while the 88-inch comes in 8K.

According to the report, adequate pricing could be the only serious issue as the future 4K 48-inch OLED TVs should not lose their premium status. According to China Business News, LG Display's executive vice president for global promotion of the TV business, Ko Kyu-young, said that “Even if we sell more large-sized OLED panels for TVs, we won't be undermining the LCD market share by cutting OLED panel prices." The large-sized LG OLED panels are being sold as soon as they roll off the line. "We expect to sell 300000 - 400000 OLED TVs in China this year," said Ko. "Next year, the number will go up to over 1 million."Quelle

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